Managing hyper-growth : a system dynamics analysis of competitive dynamics in business-to-consumer electronic commerce
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2000. === Includes bibliographical references (p. 51-53). === Many Internet companies have decided to follow a 'get big fast' strategy: they invest heavily in marketing to build their user base and market sha...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2005
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| Online Access: | http://hdl.handle.net/1721.1/9287 |