Empirical study and business model analysis of successful freemium strategies in digital products
Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015. === Cataloged from PDF version of thesis. === Includes bibliographical references (pages 54-58). === "Freemium" has become a popular business model for digital and internet startup...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2015
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| Online Access: | http://hdl.handle.net/1721.1/98993 |