Social media marketing : opportunities and challenges
Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015. === Cataloged from PDF version of thesis. Vita. === Includes bibliographical references (pages 72-78). === Over the last few years, we have seen a rapid growth in social media space that is...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2015
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| Online Access: | http://hdl.handle.net/1721.1/98997 |