Does experience overcome perception bias for consumers of grass-finished beef?
<p>This research focuses on estimating the shift in consumer willingness to pay (WTP) a price premium/discount for Native warm season grass-fed beef and for Bermuda grass-fed beef, an exotic species to the U.S. We utilized sensory analysis and the Becker-Degroot-Marschak (BDM) mechanism to eli...
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| Format: | Others |
| Language: | en |
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MSSTATE
2014
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| Online Access: | http://sun.library.msstate.edu/ETD-db/theses/available/etd-06022014-135902/ |