An analysis of the relationship between college football fans and their rival teams
<p>The current study explored how fan identification and negative rival perception affect the decision to blast or support the rival in indirect competition in college football. 258 participants (M age=24.15, 51.16% female) responded after being targeted via social media, email, and in person....
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| Format: | Others |
| Language: | en |
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MSSTATE
2016
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| Online Access: | http://sun.library.msstate.edu/ETD-db/theses/available/etd-06132016-123450/ |