South African black generation Y students' perceptions of local black celebrity endorsers' credibility / Boitumelo Vincent Molelekeng
The use of celebrity endorsers is a popular marketing strategy in many countries. Typically, many marketers believe that using celebrities is a viable marketing strategy for attracting customers, increasing market share and improving sales for their market offerings. The celebrity endorsement strate...
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North-West University
2014
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| Online Access: | http://hdl.handle.net/10394/10428 |