Assessing antecedents of customer engagement for a South African fertilizer company / John Craven
The postmodern ultra-competitive global marketplace makes it difficult for companies to hold on to customers. This is especially true for industries that are driven by commodity products, and the South African fertilizer industry is not excluded from this statement. It is therefore important that co...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10394/10676 |