E-tailing : factors considered in the strategic marketing of an online store / Adam Jacobus du Toit
The study investigated the cognitive opinions expressed by consumers in an online shopping environment in the sport supplementation industry as well as the influence certain factors identified through literature, had on the decision-making of these consumers. This was done in an attempt to better un...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10394/10721 |