Consumers' understanding and utilisation of textile eco-labels when making a pre-purchase decision / Heleen Dreyer
Eco-labels impact consumers‟ likelihood to buy eco-labelled products and serve as a tool during the decision-making process that helps consumers make informed purchase choices. The textile industry is responsible for a large amount of pollution, but has started to follow a more holistic, eco-friendl...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10394/10842 |