The COZAAR e-Pilot 2005 : an analysis of the effectiveness of e-Profiling and e-Detailing as marketing tools for use in the SA pharmaceutical environment / Brian Burgess
The South African (SA) pharmaceutical industry has become very crowded and competitive. The industry is characterised by many sales representatives (hereafter referred to as sales 'reps'), jockeying for time in front of busy target physicians. With fewer calls available and less time affor...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10394/10960 |