Customer perception on the effectiveness of customer centric sales channels in a financial cooperation in South Africa / Stephanus Paulus Krüger
The main aim of the study was to determine which measurement tool, existing or adapted, would be able to determine the levels of customer centricity within the sales channels of a specific organisation, operating in the South African financial industry. A literary study showed that in order to deter...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10394/11185 |