A model of consumers' perceptions of food additives and consequent purchasing behaviour / Emmerentia Gertruida Dicks
The primary objective of this study was to apply the Elaboration Likelihood Model of persuasive communication to consumers' perceptions of food additive labelling. The model was used to explain how consumer information processing influences consumers' decision-making and consequent purchas...
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/1608 |