A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry / Clarise Letitia Mostert
The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were focused on optimising the success of social media in the South African tourism...
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| Language: | en |
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2016
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| Online Access: | http://hdl.handle.net/10394/16257 |