The development of competitive intelligence (CI) in South Africa with special reference to the CI practices in a pharmaceutical company / Marié-Luce Muller

The development of competitive intelligence (CI) in South Africa with special reference to the CI practices in a pharmaceutical company / Marié-Luce Muller

Show other versions (1)

Competitive intelligence (CI) is one of the fastest growing fields in the business world South Africa included; yet little quantitative research has been conducted or published on the development and use of CI in South Africa. CI is concerned with the methods companies use to monitor their competito...

Full description

Bibliographic Details
Main Author: Muller, Marié-Luce
Published: North-West University 2009
Subjects:
Competitive intelligence (CI)
Planning and focus
Collection
Analysis
Key intelligence needs
Communication
Awareness and culture
Process and structure
CI process
CI unit
Online Access:http://hdl.handle.net/10394/220

Internet

http://hdl.handle.net/10394/220

Similar Items