The effectiveness of dual branding in the agricultural sector / by Hendrik Lodewyk van Staden
The study deals with the concept of competing in the market with a dual branding strategy against mono-brands. The research, more specifically, examines the market awareness of the brand regarding the company versus the product. Monsanto SA, as a company, deals in the market as DEKALB. The study is...
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/2598 |