The influence of mobile internet on advertising to consumers in the short–term insurance industry / by Shandukani A. Davhana
Marketing and advertisement activities are transforming as new digital media streams emerge. It is believed that the first major digital transition took place when broadcast media such as television and cinema, also called first screen, to the PC Internet, referred to as the second screen, entered t...
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North-West University
2011
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| Online Access: | http://hdl.handle.net/10394/4479 |