Brand management at a motor manufacturing company / by Henry Paul Shuttleworth
The purpose of this study was to investigate the brand management of a motor manufacturing company. The study set out to establish what the most important elements are that contribute towards a successful brand and to identify a potential model that can be used to measure the brand elements that are...
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| Language: | en |
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North-West University
2012
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| Online Access: | http://hdl.handle.net/10394/5017 |