Determining consumer ethnocentrism and lifestyle among Black Diamonds in Sandton / Goldberg, R.H.

Determining consumer ethnocentrism and lifestyle among Black Diamonds in Sandton / Goldberg, R.H.

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The combined study of consumer ethnocentrism and lifestyle is a unique approach that marketers can use to determine consumer buying behaviour and to refine market segmentation. In particular, marketers need to study consumer buying behaviour and examine the main influences regarding what, where, whe...

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Bibliographic Details
Main Author: Goldberg, Roland Henry
Published: North-West University 2012
Subjects:
Buying behaviour
Ethnocentrism
Lifestyle
Segmentation
Black Diamonds
Sandton
CETSCALE
AIO
Koopgedrag
Etnosentrisme
Leefstyl
Segmentasie
Swart Diamante
Online Access:http://hdl.handle.net/10394/7003

Internet

http://hdl.handle.net/10394/7003

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