An assessment of brand loyalty of banking clients / Salim S.F.
This study measures brand loyalty of banking clients in South Africa. To do so, the study employs the newly developed brand loyalty conceptual framework of Moolla (2010) from the fast–moving consumer good industry as point of departure, and firstly, test its applicability to banking clients, secondl...
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North-West University
2012
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| Online Access: | http://hdl.handle.net/10394/7264 |