Key success factors in managing the visitors' experience at the Klein Karoo National Arts Festival / Erasmus L.J.J.

Key success factors in managing the visitors' experience at the Klein Karoo National Arts Festival / Erasmus L.J.J.

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The ABSA Klein Karoo National Arts Festival (KKNK) is one of the biggest and most popular Afrikaans arts festivals in South Africa, and since its modest beginnings in 1994, the festival has grown significantly with an estimated 85518 visitors attending the festival in 2010. The festival furthermore...

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Bibliographic Details
Main Author: Erasmus, Lourens Johannes Jacobus
Published: North-West University 2012
Subjects:
Event tourism
Festival experience
Key success factors
Klein Karoo National Arts Festival
Management
Segmentation tourism demand
Travel motives
Bestuur
Feeservaring
Gebeurtenis-toerisme
Klein Karoo Nasionale Kunstefees
Reismotiewe
Segmentering
Sleutel suksesfaktore
Toerisme-vraag
Online Access:http://hdl.handle.net/10394/7335

Internet

http://hdl.handle.net/10394/7335

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