An exploration of the strategic implementation of marketing communication within social networking communication context
Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment with other modern as well as traditional marketing disciplines. In light of...
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Language: | en |
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North-West University
2013
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Online Access: | http://hdl.handle.net/10394/9004 |