Identifying factors that influence customer retention in a South African retail bank
Customer retention plays a pivotal role in contributing to the profitability of retail banks. Within this extremely competitive market it necessitates retails banks to follow a structured, data-driven approach to identify “at risk” customers and to launch proactive retention campaigns based on ident...
| Main Author: | |
|---|---|
| Language: | en |
| Published: |
North-West University
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10394/9032 |