Identifying factors that influence customer retention in a South African retail bank
Customer retention plays a pivotal role in contributing to the profitability of retail banks. Within this extremely competitive market it necessitates retails banks to follow a structured, data-driven approach to identify “at risk” customers and to launch proactive retention campaigns based on ident...
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Language: | en |
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North-West University
2013
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Online Access: | http://hdl.handle.net/10394/9032 |
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