Manufacturing flexibility in new product development : perceptions and implications of new product performance
New product development has been considered a key success factor for today's businesses. Long term survival of many manufacturing organizations depends on how successful organizations are introducing new products to compete in existing markets or in creating new markets. Despite the importance...
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| Language: | en_US |
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2012
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| Online Access: | http://hdl.handle.net/1957/30980 |