Advertising strategy and anthropology : a focused look at consumers and their organizing devices
This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the behavior and voices of consumers from the perspective of a trained anthropologist can improve advertising strategies. My instruments for conducting...
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| Language: | en_US |
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2012
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| Online Access: | http://hdl.handle.net/1957/31496 |