Korean and U.S. college women's fashion information seeking
The adoption process is an information seeking and information-processing activity (Rogers, 1983,p. 21). Fashion information which consumers receive from various sources directly affects their decision to adopt or reject a style (Sproles, 1979, p. 173). Research has shown that consumers vary in thei...
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| Language: | en_US |
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2012
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| Online Access: | http://hdl.handle.net/1957/35728 |