A comparative study of apparel shopping orientations between Asian Americans and Caucasian Americans
Very little empirical research has been conducted on Asian Americans as a whole in relation to their consumer behavior, specifically their clothing behavior. A review of literature demonstrated that Asian Americans have been studied from different psychographic and sociological aspects. However, the...
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| Language: | en_US |
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2013
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| Online Access: | http://hdl.handle.net/1957/37966 |