Beyond Klout: A Qualitative Exploration of Influence, Online or Offline

Bibliographic Details
Main Author:	Williams, Sean David
Language:	English
Published:	Kent State University / OhioLINK 2015
Subjects:	Communication Mass Communications Marketing Journalism Influence online influence influence online public relations corporate communications corporate communication influencer marketing public relations measurement PR measurement PR marketing social impact theory Bibb Latane
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=kent1428922753

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