Effects of Emotional Words in Crisis Communication Response Messages on an Organization’s Trust, Perceived Credibility and Public’s Behavior Intent

Effects of Emotional Words in Crisis Communication Response Messages on an Organization’s Trust, Perceived Credibility and Public’s Behavior Intent

Bibliographic Details
Main Author: Lovins, Jason H.
Language:English
Published: Ohio University / OhioLINK 2017
Subjects:
Journalism
Mass Media
Communication
Public Relations
crisis communication
emotional appeals
situational crisis communication theory
image restoration theory
attribution theory
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ohiou14998000860876

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=ohiou14998000860876

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