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The effect of perceptual fluency on online shoppers’ aesthetic evaluation, satisfaction, and behavioral intent

The effect of perceptual fluency on online shoppers’ aesthetic evaluation, satisfaction, and behavioral intent

Bibliographic Details
Main Author: Im, Hyunjoo
Language:English
Published: The Ohio State University / OhioLINK 2007
Subjects:
Perceptual fluency
Consumer behavior
Aesthetic evaluation
Apparel shopping
Online shopping
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1186373088
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http://rave.ohiolink.edu/etdc/view?acc_num=osu1186373088

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