Peripheral Cues or Persuasive Arguments? An examination of print advertisements from an ELM perspective

Peripheral Cues or Persuasive Arguments? An examination of print advertisements from an ELM perspective

Bibliographic Details
Main Author: Polacek, Scott Robert
Language:English
Published: The Ohio State University / OhioLINK 2012
Subjects:
Communication
Marketing
ELM
visual elements
advertising
elaboration
marketing
persuasion
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1337825572

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=osu1337825572

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