Innovation Abandonment| User-Centric vs. Nonuser-Centric Perception of Facebook

<p> Facebook is stable and growing in users; however, the social networking site has seen a drop in certain areas of user participation. This study considers the reasons for potential user abandonment of Facebook with a complex analysis into not only the reasons cited by users as to why they a...

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Bibliographic Details
Main Author: Guidry, Donna M.
Language:EN
Published: University of Louisiana at Lafayette 2016
Subjects:
Online Access:http://pqdtopen.proquest.com/#viewpdf?dispub=10003751