Warning Label Modalities and Message Order Effects for Digitally Enhanced Models in Advertising
<p> Unbeknownst to many viewers, models in advertising are often digitally enhanced, meaning that there are digital edits made to the models' faces and bodies. Viewers participate in social comparison when they compare their lives and bodies to the models they see in the media. This socia...
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| Language: | EN |
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University of Louisiana at Lafayette
2016
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10003771 |