Belief based behavioral identifiers resulting from exposure to informational advertisements on the social network site Facebook
<p> Subjective norms (family members and close friends) between the ages of 18 and 34 who were part of the SurveyMonkey Audience were part of this quantitative study. The study examined those more likely to share/retransmit the belief-based informational advertisement related messages of Corpo...
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| Language: | EN |
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Argosy University/Phoenix
2016
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10115699 |