This is not a cage match

<p> During the 2016 presidential election season, Senator Ted Cruz&rsquo;s use of social media to promote his campaign and build up a grassroots following was masterful. This case study explores Cruz&rsquo;s digital outreach efforts in the shadow of GOP rival Donald Trump&rsquo;s c...

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Bibliographic Details
Main Author: Shepard, Joseph C.
Language:EN
Published: Gonzaga University 2016
Subjects:
Online Access:http://pqdtopen.proquest.com/#viewpdf?dispub=10118312