Business-to-Business Marketing Perceptions| Customer Knowledge Management and Customer Engagement
<p> Business-to-business (B2B) marketing involves several components including the marketing management decision-making process and the buying behaviors of the B2B clientele and the end users. Disregarding customer knowledge management (CKM) and inaccurate analysis of data cost companies billi...
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| Language: | EN |
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Walden University
2016
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10128788 |