Motivated processing of commercial information in televised sports| How team performance influences cognitive information processing and attitude formations
<p> The primary purpose of this dissertation was to investigate the effect of emotions derived from the unique nature of spectator sport (e.g., intensive emotional responses, uncertainty of outcomes) on sport fans’ information processing and attitude formation regarding TV commercial...
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| Language: | EN |
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Indiana University
2017
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10257188 |