Creating Brand Communities| A Phenomenological Study on Media and the Psychology of Brand Magic
<p> Understanding the complexities of the consumer-brand relationship is an ongoing area of study in multiple fields. Stemming from the notion that brands convey cultural meaning, brand community studies focus specifically on the process of meaning creation. The traditional focus of brand comm...
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| Language: | EN |
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Colorado State University
2017
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10599404 |