Identifying Predictor Characteristics of Cohort Influenced Donor Behavior in Non-Profit Organizations
<p> Donor behavior in the non-profit organizational environment is a complex matrix of social influences that include social expectations from social media sites, direct cohort and peer influence, and perceptions of organizational performance, transparency and fundraising expenditures. A wides...
Main Author: | |
---|---|
Language: | EN |
Published: |
Northcentral University
2017
|
Subjects: | |
Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10640926 |