Innovation Management and Crowdsourcing| A Quantitative Analysis of Sponsor and Crowd Assessments
<p> Crowdsourcing is an increasingly common method used for new product development in large engineering-focused companies. While effective at generating a large number of ideas, previous research has noted that there is not an efficient mechanism to sort ideas based on the sponsor's desi...
Main Author: | |
---|---|
Language: | EN |
Published: |
The George Washington University
2018
|
Subjects: | |
Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10686345 |