Media Marketing Strategies University Leaders Use to Increase Alumni Financial Support

<p> Colleges and universities in the United States could end operations in record numbers largely from financial shortfalls. The Urban Institute reported that nonprofit organizations lost $3.4 billion in reneged pledges from 2013 to 2014 from donor dissatisfaction, creating a problem because f...

Full description

Bibliographic Details
Main Author: Carter, Wesley Vaughn
Language:EN
Published: Walden University 2018
Subjects:
Online Access:http://pqdtopen.proquest.com/#viewpdf?dispub=10787979