Media Marketing Strategies University Leaders Use to Increase Alumni Financial Support
<p> Colleges and universities in the United States could end operations in record numbers largely from financial shortfalls. The Urban Institute reported that nonprofit organizations lost $3.4 billion in reneged pledges from 2013 to 2014 from donor dissatisfaction, creating a problem because f...
Main Author: | |
---|---|
Language: | EN |
Published: |
Walden University
2018
|
Subjects: | |
Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10787979 |