Identifying Human Values Reflected in "Digitoral" Marketing Campaigns
<p> This research describes psychological values as they appear in social commerce related online marketing campaigns. Values are studied by their functional roles, which is what they do, rather than what they are (Gouveia, Milfont, & Guerra, 2014). According to the functional theory o...
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| Language: | EN |
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Fielding Graduate University
2018
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=10829147 |