Synergistic Effects of Market Orientation Implementation and Internalization Levels and its Impact on Firm Performance| An Empirical Analysis Leading to Forms of Market Orientation
<p> The purpose of this study is to examine the synergistic effects of market orientation implementation and internalization on firm performance, specifically financial performance and customer service performance. Market orientation implementation component enables firms to sense and resp...
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| Language: | EN |
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Pace University
2018
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=13421760 |