The Influence of Social Media| Effects of Online User-Generated Reviews on Customers' Perceptions and Business Profitability
<p> Online customer reviews (OCRs) have become an important part of the customer’s shopping experience. The purpose of this qualitative exploratory single-case study was to investigate and better understand, how customers’ perceptions and experiences shared on OCRs or other...
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| Language: | EN |
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Capella University
2019
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=13427927 |