Looking Inward| Higher Education Public Relations and Internal Communication

<p> There has been a decline in public good will toward institutions of higher education for nearly four decades. Resultantly, the public, media, and politicians call for greater transparency. It would be beneficial for institutions of higher education to utilize strategic means to communicate...

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Bibliographic Details
Main Author: Campbell, Kelly A.
Language:EN
Published: Western Michigan University 2019
Subjects:
Online Access:http://pqdtopen.proquest.com/#viewpdf?dispub=13877001