Loud and Clear| A Study of the Challenges and Successes in Marketing University Art Museums and their Programming to University Students
<p> After years of courting public audiences, academic art museums have shifted their focus back to their campus constituents. These changes have meant putting a premium on attracting and engaging university students. Museums have been successful in doing so through classes. Yet, what about st...
| Main Author: | |
|---|---|
| Language: | EN |
| Published: |
Harvard University
2015
|
| Subjects: | |
| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=1600318 |