Perceived effects of a cause-related marketing program on Minnesota K-12 schools

<p> This is a posttest only, with control-group experimental research, which aimed to evaluate the changes in performance of kindergarten through 12th grade (K-12) schools in Minnesota from a perspective of principals and administrators, as a result of having participated in Target's Take...

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Bibliographic Details
Main Author: Ren, Doutian
Language:EN
Published: Saint Mary's University of Minnesota 2015
Subjects:
Online Access:http://pqdtopen.proquest.com/#viewpdf?dispub=3711333