A study of customer value and loyalty in the supermarket industry
<p> The value of customer loyalty to business sustainability should not be taken lightly. Research shows that loyal customers are more profitable than non-loyal customers. Indeed, this study found that loyal supermarket customers shop more often and spend more when shopping. Retaining customer...
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| Language: | EN |
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Capella University
2015
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| Online Access: | http://pqdtopen.proquest.com/#viewpdf?dispub=3739763 |