Proposal of a web site engagement scale and research model. Analysis of the influence of intra web site comparative behaviour
A Web site engagement scale is suggested that serves as the basis of a two part-model. The first part studies the influence of the online comparative behaviour of consumers on Web site engagement using data obtained from respondents that selected a holiday package on an online travel agency capable...
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| Format: | Doctoral Thesis |
| Language: | English |
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Universitat de València
2011
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| Online Access: | http://hdl.handle.net/10803/77725 http://nbn-resolving.de/urn:isbn:9788437080901 |