Considering Adoption: How are Innovations Validated in Cultural and Science-based Industries?
This thesis examines the process by which innovative new products come to be accepted and adopted in the marketplace. As these products are inherently uncertain and not readily accepted and adopted, market intermediaries play an important role in the validation and subsequent diffusion of innovation...
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| Language: | en_ca |
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2010
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| Online Access: | http://hdl.handle.net/1807/26227 |